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Fans, Friends, Advocates, Ambassadors, and Haters: Social Media Communities and the Communicative Constitution of Organizational Identity

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Organizational identity is always somewhat socially co-authored. The social-media context provides an opportunity to interrogate the extent of this co-authoring in an interaction-heavy and difficult to control environment. This article presents a typology of online communities that co-author organizational identity through confirming and disconfirming identity messages. https://www.lockdownsecuritycanada.shop/product-category/pick-set/
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