You May Check out, As an illustration, whether they rank for many prolonged-tail search phrases which you missed or if there is a chance to target some extremely applicable lookup phrases that they’re not fully optimizing. Applications like Ahrefs or Semrush can help you using this type of process. https://youtu.be/EVeTP0aV8gY?si=5FHbTy4kbLwUVoJD